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Began as a journey.
Evolved into a destination.

Who we are

FURA Gems is a leading global mining company of colour gemstones. Although a young mining company, we take pride in having built the first truly pioneering, nimble, creative and ethical enterprise to cover the entire spectrum of precious colour gemstones.

FURA is uniquely positioned as the first and only producer of the big-three colour gemstone categories, emeralds, rubies and sapphires, through its mining subsidiaries on three continents.

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Growth Story So far

FURA was founded in 2017 as a mining start-up by Dev Shetty, Founder and CEO, with an ambition to create a trusted supplier of colour gemstones. Though colour gemstones are desirable for centuries, the sector was never developed due to lack of investment and absence of large-scale mining players. FURA began with setting up of its Corporate Headquarters in Dubai, UAE, which is located at a strategic geographic crossroads, connecting East and West,

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Purpose

Vision
We are an employee-friendly, sustainability-driven, community-centred enterprise. As a creative and progressive mining company, we are committed to set best-practice standards across all realms of a colour gemstone industry. Our vision is to establish FURA as a premier supplier of rough gemstones while maintaining our uncompromising principles of transparency and reliability

Mission
We are ambitious about the global future of colour gemstones. Our mission is to create a fully organised colour gemstone industry by partnering with all our stakeholders.

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Principles

At FURA, we are committed to transparency and trust. This includes environmentally and socially responsible mining practices, a clear and scientific grading mechanism, guarantee of provenance and complete traceability for our gems at every stage from mine to consumer. Every FURA gem comes with a certificate of origin.

We invest in promoting the colour gemstone category worldwide. We develop and nurture partnerships with the trade, build consumer awareness through education and programs, and work directly with select brands and designers. FURA is creating the new narrative that colour gemstones need today to come into their own as an all-round force for good as well as a desirable luxury.
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